"We Make the Candies we Sell"

Douglass Candies was founded in 1919 when Harold Douglass opened the original Wildwood boardwalk shop. In these early decades, the signature family recipes for homemade fudge, chocolates, and saltwater taffy were established — many of which are still used today. The shop quickly became a landmark for shore visitors, setting the foundation for 100+ years of tradition.

With ownership passing to the next generation, Douglass Candies strengthened its reputation as a must-visit Jersey Shore destination. Production grew, the shop expanded, and long-serving candy makers joined the team — several of whom would remain for decades. This period cemented the business as a multigenerational staple.

Across these decades, the recognizable visual identity of Douglass Candies took shape — including its beloved tartan packaging, classic signage, and the familiar in-store experience that generations remember. Many of the nostalgic elements visible today were introduced and refined during this era, helping the brand become tied to summers at the shore.

During this period, the shop continued operating with the same handcrafted methods, now led by long-tenured candy makers who had trained under the older generations. Customers returned year after year for the fudge-cutting window, old-school hospitality, and traditions that remained unchanged despite a rapidly modernizing boardwalk.

Douglass Candies expanded beyond its original location, opening additional shops in other Jersey Shore towns. This growth connected the brand with new communities while keeping the focus on handmade quality and family-run service. The stores continued to operate with the same recipes, processes, and friendly spirit that defined the original.

Fourth-generation ownership ushered in a new chapter. Online ordering surged, new packaging and brand moments surfaced for the 100th anniversary, and photography, marketing, and digital improvements grew in importance. With seasoned staff and a new younger team working side by side, Douglass entered its second century balancing heritage with modern expectations — including exploring new ventures like the upcoming Creamery.